Harsh reality for virtual job interview?
By MICHAEL J. MCDERMOTT,
CHRISTIAN SCIENCE MONITOR
(CSM) - Miller Brownstein,
a third-year student at the Boston University School of Law, prides himself on
his ability to read people and establish a rapport with them.
That skill has always served him well in interviews.
When he arrived for a scheduled interview at the school's career development
office this fall, however, he found himself facing not another human being, but
a camera.
"My biggest concern was my inability to establish a rapport with this
plastic ball," Brownstein says. "In a live interview, you go back and
forth with the interviewer and get a chance to adjust your responses based on
their feedback."
Brownstein is one of hundreds of students at a handful of top law schools who
have faced off with an electronic eye over the past two years as part of a
process called the Virtual Interview Portal (VIP) developed by Treeba, Inc., a
New York firm.
VIP records an interviewee's responses to a standard set of questions and
then distributes the interview, via the Internet, to a number of firms.
While the technology offers benefits to both job candidates and companies
seeking to hire - giving firms a preview of an applicant's personal
presentation, for example - it remains unclear how widespread the "virtual
interview," in its various forms, is likely to become.
"There is no doubt that more and more companies are using Internet
technology in their recruiting efforts," says Alice Snell, vice president
of iLogos Research, a division of Recruitsoft Inc. More than 90 percent of
Global 500 companies now use corporate Web sites in their recruiting efforts,
according to an iLogos survey.
But when a researcher asked directors of staffing management at large firms -
including Procter & Gamble and Hewlett-Packard - what else they wanted in
Internet-based technology, none expressed a specific interest in conducting
interviews via the Web.
Still, some high-tech firms are banking on a coming spike in such practices.
This month, TVFON Corp., a broadband service provider in Scotts Valley,
Calif., rolled out a service that it says is the first capable of delivering
two-way "Near-HDTV quality," real-time video to desktop computers and
dedicated terminals.
That could be just the tool for staging online company chats that don't look
herky-jerky - or suffer from transmission delays that prevent job applicants
from presenting themselves as fast on their feet.
For now, however, most firms still favor more established tools for
screening, say workplace experts.
Large companies maintain databases that may include up to 1 million job
applicants, says Snell, and they rely on text-based software programs to screen
and sort candidates and to target specific skill sets.
A face-to-face interview is generally still required before anyone is hired,
and conventional software already in place is widely considered to be more
effective for handling intricate screening chores than live or taped webcam
interviews would be.
Still, evidence suggests some job applicants may one day face some kind of
camera as their first contact with a prospective employer.
Executive-search firms, for example, have been using video interviews - in
which tapes are made and shipped - for at least a decade.
Webcams, some experts maintain, could perform that function at a fraction of
the cost, just as videoconferencing has in some cases proved useful in reducing
the need for travel.
Some industries appear to be more accepting of the concept of a virtual
interview. A number of placement firms in the information-technology business,
for example, offer taped interviews of job candidates to their clients.
For applicants, the recorded version has its advantages. At Boston
University's law school, the VIP method works in part as a learning tool.
"Students can do practice interviews to get their presentation
right," says Elaine Bourne, associate director of career development. It
also lets them showcase only their best performances.
"The big advantages to them are that they only have to go through the
interview process once and the likelihood of matching their attributes to a
prospective employer is improved," says Bourne.
Other candidates who have gone through the process complain about VIP's
predetermined response times for each question. If a response did not fill the
allotted time - usually two or three minutes - they were left with uncomfortable
dead space. Some tried to fill it by continuing to speak and found they had
anticipated subsequent questions, which only exacerbated the problem.
Some students who looked at the monitor instead of the camera during the
interview said they ended up looking kind of shifty as a result. They got a
chance to correct that if they caught it in the practice session.
Shaul Halevi, Treeba's founder and chief technology officer, shrugs off most
of those concerns, emphasizing that the technology is meant to function as a
first screening, not a final interview.
"This kind of screening greatly expands the pool of potential
candidates. Firms can interview students at schools they would not go to visit,
and students get a shot at landing a job with companies they might never have
interviewed with," he says.